Pinnacle Jewellers is a venture initiated by the Daginawala Family. The surname Daginawala in the Gujarati language from India actually means persons dealing in jewellery.

Salim, Saleh and Mustafa Daginawala who have come from Surat, India, own a 100 year old plus family jewellery business back in India.

Surat being the home town of the Daginawala family, is known as the diamond cutting capital of the world, where upto 80% of the world's diamonds are cut and polished.

For their first venture in the Australian Market, Saleh & Mustafa purchased a family business previously owned by George and Lara Devlin, in December 2005, by the name of Carmen Jewellers. Currently Carmen Jewellers has 3 branches: Midland Gate Shopping Centre; The Square Mirrabooka; and Lakeside Joondalup Shopping City.

The Daginawala family decided to take their jewellery expertise and service to the next level and decided to open a new brand of jewellery store by the name of Pinnacle Jewellers.